Who is Kaelin Poulin & LadyBoss?

Before going into where Kaelin grew up, and all the amazing things she has created….let’s FIRST focus on some really impressive facts about this lovely fitness beauty.

  • She lost 65 lbs in 7 months (check out the image below for her amazing transformation. This was also the reason why Kaelin created The LadyBoss Movement & makes her totally relatable in my eyes)

  • She earned her IFBB Pro Card in Figure (within World Record time of only 2 shows). If you aren’t a part of the fitness world this is a huge accomplishment.

  • She is the author of the Best-Selling book “BIG FAT LIES” (in it she debunks the MYTHS and reveals the TRUTHS about losing weight and creating a lasting healthy lifestyle that will TRANSFORM your life.) 

  • She is the creator of a massive fitness movement (LadyBoss Fitness);

AND MOST AMAZINGLY KAELIN HAS Served 1,309,573 Women And Counting! I guess you could say she is kind of a big deal.


Kaelin Tuell Poulin wasn’t “born” into her success; instead she created it. (my kind of lady👍)

Kaelin grew up on a farm in the small town of New Washington, Indiana - population 500!! (#OMG. “Oh hey neighbour” lolol).

who is kaelin poulin & ladyboss

And 4 years ago, Kaelin was likely just like you….

Struggling to know if she was doing the "right thing" when going to the gym...

Fighting daily cravings for food that she knew shouldn't eat... ESPECIALLY PIZZA... LOL

And looking for a program or THE ANSWER TO WEIGHT LOSS as there is just too much damn info online!

In many of her interviews Kaelin states how she was SICK of feeling guilty all of the time & wanted to LIKE what she looked like in the mirror.

She felt stuck. She felt discouraged.... 

She felt like she was never going to be able to change...Until one day she realized ONE of her biggest secrets (that she shares with you in her transformation program) which is: YOU NEED TO KNOW WHY YOU WANT TO CHANGE…

(which isn’t always that simple and why finding a coach that understands is KEY)

Once she figured out her WHY, and got a proven plan, the weight just dropped off!

Who is Kaelin Poulin & LadyBoss

It was after having that epiphany that Kaelin KNEW she was meant to pass her success onto other women who deserved a program they could trust & the understanding they deserved. And that was when LadyBoss Fitness was born!


LadyBoss was created in 2014 with its sole focus being able to help women lose weight & love themselves again. Over 50,000 women have taken the step to become a LadyBoss and change their confidence and body with Kaelin’s help and programs.

BIG FAT LIES - is Kaelin’s Best Selling Book That Sparked Her Fitness Revolution

Here’s the book description and is a must have for anyone who is sick of yo-yo-dieting and getting no results.

“This book is NOT for those looking for some Hollywood headline diet program with endless promises of "magic pills" and "quick fixes". This book is NOT for those who want to continue in the energy draining cycle of losing weight only to gain it back again. This book is for those who want the TRUTH. 

Everything You’ve Been Told about Weight Loss Is A Big Fat Lie! 

Seriously, it really is. Kaelin debunks the MYTHS and reveals the TRUTHS about losing weight and creating a lasting healthy lifestyle that will TRANSFORM your life. 

No more weight loss tips from people who haven't lost any weight. On her own personal journey, Kaelin lost 65lbs & discovered that the reason her and other women had a hard time losing weight and keeping it off was because the weight-loss industry was lying about how to actually get healthy and have long-term success. Kaelin’s award-winning achievements in fitness and health , backed by careful research, led her to develop the Lady Boss Formula for weight loss success that tens of thousands of women around the world—housewives, executives, athletes, students, and busy moms—have used to lose weight and keep it off forever. How is your health holding you back?

What would life be like if it wasn't?

Through this book you will lay the foundation to create YOUR story so it becomes one you love to tell. You deserve the life of your dreams. It's time to start living it. Kaelin will show you the way as you become part of the most powerful community of women on the planet.” (book description referenced from Amazon.com)


Brandon (Kaelin’s current husband) and Kaelin Poulin met in 2013 while working for a weight loss company. They married less than two years later.

Who is Kaelin Poulin & LadyBoss

When they decided to take an entrepreneurial leap together and launch their own business, they were struggling to afford groceries and make rent.

After dipping into their emergency stash of $1,000, they launched LadyBoss, an e-commerce site offering a weight loss system for women that spans supplements, merchandise, and digital services. Nearly four years later, it has grown to a multimillion dollar business and it’s one of the fastest growing e-commerce weight loss companies in the world.”

*excerpt taken from Forbes.com

Here’s only a FEW of her amazing client transformations, but honestly they are A TON MORE!

Who is Kaelin Poulin & LadyBoss



Kaelin’s weight loss program is a full support system. Her most popular program is the LadyBoss 28 Day Challenge.

Here is what’s included in her proven system.

  • INTERACTIVE POCKET PERSONAL TRAINER APP. GONE are the days of forgetting your paper workout log at home, OR having to carry it to every workout station you do. This I feel made getting results super easy.

Who is Kaelin Poulin & LadyBoss
  • WORKOUTS ON YOUR PHONE THAT YOU CAN DO AT HOME OR AT THE GYM. This is great too. I personally like having access to both as there are some days that I “just can’t” lolol, and this makes me feel less guilty for NOT getting to the gym everyday.

  • INSTRUCTIONAL VIDEOS FOR ALL OF THE MOVES. (I don’t know about you but when I first learned to squat/deadlift I was ALWAYS second guessing if I was doing it right or the person next to me. Her videos take away that guessing and allow you to move confidently.

  • MEAL PLANS AND GROCERY LISTS THAT SHE UPDATES WEEKLY. BONUS. And the great thing is Kaelin GETS that food needs to be tasty for habits to last long term. I have always been a big believer in this. You can get results easily, but without LONG TERM enjoyment, they simply won’t last.

Who is Kaelin Poulin & LadyBoss
  • And SO MUCH MORE! ➡️ A private Facebook community, motivational videos/email messages to keep you going, restaurants guides for eating out & even her 🍦CRUSH CRAVINGS CHEAT SHEET. ➡️This one is a MUST HAVE!⬅️


YES! Kaelin has created a program that touches on ALL of the most important elements to help women succeed, and make it a lifestyle.

As a person she is relatable, knowledgable and down right inspiring!

If you join her transformation and follow through on all of the items she outlines, there is no doubt in my mind that you will see results.

Erin AlphonsoComment